Announced by Enzo Ferrari in September 1983, and unveiled at the Geneva Motor Show in March 1984, the GTO (also unofficially known with the 288 prefix) sparked off a wave of enthusiasm. The legendary name, the stunning styling by Pininfarina, the engine with its seemingly inexhaustible power (2.8 litres and 8 cylinders) and the widespread use of composite materials made the GTO the closest thing to a racing car.
To meet customer demand, 272 were built instead of the planned 200: all were sold before production began.
The 288 appellation refers to the total cubic capacity of the engine and number of cylinders, 2.8 litres with 8 cylinders. Obviously, the "GTO" model name was a retro touch referring to the legendary 250 GTO of the early sixties, to which it was intended to be the spiritual successor in GT racing.